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BMW iSpace Membership E-Card

Overview

Transforming BMW's customer engagement through digital membership innovation.

Industry

Enterprise

COMPANY SCALE

118,000

Product & Services

eCard at Apple & Google Wallet

Enterprise

Membership Website & Plugin

Marketing Automation

The Problem

Customer Retention Challenge

High customer churn rate persisted in the luxury vehicle segment, while traditional loyalty programs struggled to maintain long-term customer relationships.

Digital Integration Gap

The customer experience remained fragmented across various digital touchpoints, lacking a unified platform that could seamlessly connect member benefits and services.

Personalization Limitations

The existing system relied on a generic approach to customer engagement, making it impossible to deliver experiences tailored to individual preferences and behaviors.

The Solution

Seamless Google & Apple Wallet Integration

Experience unparalleled luxury with our BMW project, powered by our cutting-edge CRM technology. Our seamless integration with Google Wallet and Apple Wallet allows BMW members to enjoy a personalized journey like never before. From tailored offers and VIP event invitations to hassle-free service bookings, our solution enhances every aspect of the ownership experience.

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Point
Everyone is down for free food. Collect points to get them on the house.
Core
This membership system is supported by our Core where the magic takes place.
Wallet
Adding membership cards to mobile wallets not only makes it easier for customers to use, but also makes it easier for companies to update content at any time, such as card design and content.
Reward
Reward customers who have been loyal to your brand to make them feel important.
Mission
Invite customers to complete specific tasks in order to receive privileges.

"The iSpace platform has transformed how we connect with our premium clientele. The seamless integration of digital membership cards and personalized experiences has significantly elevated our customer satisfaction metrics while streamlining our operational efficiency."

Dr. Marcus Chan

Head of Digital Customer Experience at BMW Group HK

The Results

20%

Customers who are members of loyalty programs tend to generate 12-18% more revenue growth per year than non-members

85%